Partnering with GPJ for the second consecutive year, I helped bring the physical footprint of Google Cloud Next ’26 to life. My scope spanned a massive range of deliverables, including environmental graphics, experiential activations, staff uniforms, event badges, and digital signage.

What makes Next such a rewarding project is the creative balance it requires: while Google and Google Cloud have incredibly strong, established brand identities, the event demands highly customized solutions that challenge every creative to bring their own unique point of view. For this iteration, I was art director for the brand/communal spaces while collaborating across teams to support and elevate other high-traffic environments.