Art Direction, Design

Kids want to feel like individuals, and like someone cares, and a little special too. Traditional programs that offer supplies and assistance to students can fall short on these points so we wanted to offer a back-to-school experience that raised the bar. We developed the Back-to-School Shop experience to provide students with the opportunity to shop with their family to make sure they get set for the school year with the supplies they really need and want. Leaning into existing Amazon in the Community activation assets I developed a range of custom icons and implemented them across multiple touch points to create a bold colorful takeover experience in our host community centers. Students shopped online for clothes from Amazon and picked out the supplies that caught their eyes from our pop-up store shelves.